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Non-Data Visuals

This flag identifies visuals on report pages that are not bound to any data field — they do not query the dataset and exist purely for layout or decoration purposes. These include:

  • Images and logos
  • Shapes (rectangles, lines, dividers)
  • Text boxes with static text
  • Blank/spacer visuals
  • Decorative HTML content visuals

  • Visual clutter — Non-data visuals contribute to the total visual count on a page, which impacts rendering performance even if they don’t generate DAX queries.
  • Maintenance overhead — Decorative elements often need manual updates (e.g., updating a company logo, changing a header text) and can break page layout when the report is resized.
  • Accessibility — Images without alt-text and decorative shapes can confuse screen readers and reduce accessibility compliance.
  • Report file size — Embedded images increase the .pbix file size, making it slower to publish and download.

A visual is flagged as non-data when:

  1. The visual has no data field bindings (no columns or measures in any data role: values, axis, legend, filters).
  2. The visual type is one of: image, shape, textbox, basicShape, html, or any custom visual with zero data roles populated.

A report page is included in the output when it has 5 or more non-data visuals.

Threshold: ≥ 5 non-data visuals per page (default).


FieldDescription
reportNameReport name
pageNamePage name
nonDataVisualCountNumber of non-data visuals on the page
totalVisualCountTotal visuals on the page (for context)
nonDataTypesList of non-data visual types found (e.g., “image, shape, textbox”)
workspaceNameWorkspace name

  • Branding templates — Many organizations use a standard report template with header images, logos, and footer shapes. These are expected and may not need remediation, but should be tracked.
  • Slicers vs. text boxes — A slicer with no field bound is flagged as non-data. Ensure slicers are properly connected to a column.
  • Custom visuals — Some custom visuals may not report their data bindings through the standard API. These may be falsely flagged.

  • Excessive Visuals — High total visual count on a page, including non-data visuals.

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